CB Profit Club: What It Is, What It Offers and What to Check

What is CB Profit Club?

CB Profit Club is a free-to-join membership for people interested in ClickBank affiliate marketing. The seller, John Thornhill, says members get a done-for-you funnel that collects leads onto their own email list, plus live coaching and a support team. It is a funnel-and-support system, and its public page does not publish a course curriculum.

The name is used in two ways. The seller's official wording is "The ClickBank Profit Club," and people searching often shorten it to "CB Profit Club." This article uses CB Profit Club for the product. The rest of this site, CB Profit Club Guide, is an independent information and affiliate site. It does not run the program and cannot see inside the member area.

Overview of the product

Most affiliate offers are sold as a single item: a course, a piece of software, or a physical or digital product with a commission attached. CB Profit Club is described differently. The offer is a membership whose centrepiece is a funnel, meaning a short sequence of pages that captures a visitor's email address and then presents offers. The member does not build the pages; the seller says they are built, branded and hosted for them.

Two words matter in that description. "Branded" suggests the funnel carries the member's identity, and "hosted" means the seller keeps it online. What is not published is how much can be edited, which email tool is required for the list, or what the sequence of emails contains. Those are questions for the seller's support portal before you rely on the system.

Who created or sells it

The join page names John Thornhill. He describes himself as a "9x ClickBank Platinum Vendor." The image on this site's homepage shows him in front of plaques engraved with ClickBank and Platinum wording, but we have not confirmed those awards with ClickBank, so treat the vendor status as a seller claim. The same page says he has helped "over 3,000 people," that students generated "$23M+" in sales and that "17,696 members have already joined." None of those figures is independently verified here. See our official-site information page for how to check the seller yourself.

What the program is intended to teach

The seller positions the program around one idea: an affiliate who sends visitors straight to a vendor's page loses contact with everyone who does not buy immediately, while an affiliate who captures the email first can follow up. The join page describes the arrangement as collecting the lead first, following up, and still earning ClickBank commissions. Learning, in this context, means understanding funnels, list building and follow-up email, not just picking a product.

How ClickBank affiliate marketing works

ClickBank is an online marketplace where vendors list digital products and affiliates promote them for a commission. The mechanics are the same in outline across most affiliate programs:

1. An affiliate chooses a product and receives a tracking link.
2. The affiliate sends people to that link through content, email, social media or paid ads.
3. When a visitor buys and the tracking identifies the affiliate, the affiliate earns a commission set by the vendor.

Each stage is separate work. Learning about affiliate marketing is not the same as promoting a product, promoting a product is not the same as generating traffic, and generating traffic is not the same as earning commissions. Earning commissions is also not the same as profit, because advertising, tools and your time all have a cost. A program can help with some of these steps without guaranteeing any of the later ones.

If you promote anything as an affiliate, U.S. regulators expect you to tell your audience about the relationship. The FTC's guidance on disclosing material connections applies to financial arrangements, and the underlying rules are in 16 CFR Part 255.

What the customer receives

Based on the seller's public join page, a member is offered:

• A ClickBank marketing funnel that is built, branded and hosted for them.
• Leads from that funnel delivered to the member's own email list.
• Commission opportunities from upgrades, upsells and additional products inside the membership.
• Live coaching, support and access to what the page calls a team of experts.

The page states that membership is free and that no credit card is required. It does not list paid tiers, a refund policy or a module-by-module outline. Some third-party review pages mention paid levels and specific prices, but those pages are promotional and we could not confirm their figures against the seller, so we do not publish them as fact.

Features and resources, verified and unverified

Who may find the program useful

A free membership with a ready-made funnel may suit someone who wants to see what a ClickBank funnel looks like before committing money, or an existing affiliate curious about collecting leads instead of sending them to a vendor. It is a poor fit for anyone who needs income quickly, who is unwilling to learn email marketing rules, or who expects traffic to arrive without effort.

Skills and work that affiliate marketing may require

• Audience selection: deciding who you are trying to help and what they already want.
• Traffic: a funnel with no visitors earns nothing. Methods include content, social media, video, email and paid advertising.
• Writing: follow-up emails need to be useful enough that people stay subscribed.
• Measurement: tracking which source produces leads and which produces sales.
• Compliance: affiliate disclosure, email consent and unsubscribe rules.
• Patience: the first weeks are usually spent learning and testing.

Costs and expenses to investigate

Joining is described as free, yet running a funnel rarely is. Ask about paid upgrades inside the membership, advertising spend, any email-tool or domain fees, and the value of your own time. A ClickBank account may also be needed to receive commissions; confirm that requirement with the seller, since the join page does not state it.

Important limitations and risks

• No income is guaranteed, a point the seller's own disclaimer also makes.
• Free membership does not mean the whole journey is free.
• Traffic is the member's job. The funnel does not create visitors.
• The refund terms for any paid upgrade are not shown on the join page.
• Our information comes from public pages, not from a purchased and tested account.

Verified versus seller-reported

What we verified: the join page exists at cbprofitclub.com, names John Thornhill, describes the offer above and states that joining is free. What is seller-reported only: the awards, 3,000 people helped, $23M+ in sales and member counts. What is unknown: the paid-offer prices, the refund terms, the complete list of what is inside the member area, and any independent measure of member results.

Where to go next

If you want an evaluation of strengths and weaknesses, read the independent research-based review. To check you are dealing with the real seller, use the official-site information page. If you are ready to look at the offer, the buying guide explains what to confirm before paying.

Sources

• The seller's public join page at cbprofitclub.com, checked 2026-10-13: statements about the product, price of joining, creator, support portal and income disclaimer. These are the seller's own statements.
• Disclosures 101 for Social Media Influencers, U.S. Federal Trade Commission staff guidance (November 2019): disclose material connections, including financial relationships, to the products you recommend.
• 16 CFR Part 255, Guides Concerning the Use of Endorsements and Testimonials in Advertising, U.S. Federal Trade Commission.

Frequently asked questions